Vasek Polak Collection

Vasek Polak Collection celebrates Porsche racing heritage through storytelling, memorabilia, and special projects.

Creative Agency: Groundswell

Creative Director / Producer: Jen Yih

Designer: Paul Yih

Vasek Polak Sr. was a significant figure in Porsche motorsport and played a major role in establishing the marque’s presence in the United States in the 1950s and onward. His son, Vasek Polak, carries this legacy into the 21st century.

Groundswell worked intimately with Vasek Polak Sr. & his family to develop their brand strategy and guidelines, services, narrative, events, and limited edition products. …with the hopes of preserving their family legacy and history into the modern era of Porsche.

Limited edition products

Emory Motorsports
Emory Motorsports
LIT Show LA
LIT Show LA
LIT Show LA
Limited Edition License Plates
LIT Show LA
Guntherworks
Guntherworks
Taste of Motorsports
Taste of Motorsports
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